How to capture the ideas and aesthetic of a Parisian company.
Paris – one of the most beautiful and romantic cities in the world. When we created our brand and moved here, we wanted the city itself to be at the heart of our identity. In the beginning, it was natural: we captured content during our daily lives, wandering through the streets, embracing both the beauty and the chaos, and sharing it in real time.
But as our vision for the label grew and the workload increased (a busy schedule for your own brand is a privilege, after all), it became harder to consistently create authentic, captivating content.
Enter Jacob, a friend and a photographer. He’s constantly out in the city with phone, camera, or film, capturing the raw and gritty beauty of Paris. It started with a simple question – how could we work together? From there, a collaboration naturally unfolded.
Over the past 2–3 months, you may have noticed we’ve been sharing some of Jacob’s imagery of Paris and all it has to offer. Massive thank you to our friend and now colleague Jacob! Merci! @jay__doubleyou
